Believing in the importance of building a society that values women’s participation and preserves their dignity, and in conjunction with Saudi Arabia’s 90th National Day, Al-Nahda launched the #WeRiseTogether (#ننهض_سوا) campaign through social media platforms.
The aim of the campaign was to highlight individuals who contributed to empowering and including women in various fields such as the labor market, technology, entrepreneurship, and financial inclusion.
As part of the campaign, Al-Nahda published the official Recommendations Report resulting from the National Dialogue Series on enhancing the economic participation of Saudi women, available on the association’s website.
Campaign Stages
Phase 1:
Showcasing several Saudi figures who contributed to women’s inclusion in the four key areas.
Phase 2:
Launch of an electronic pledge platform encouraging the public to commit to supporting women’s inclusion in one of the four areas.
The campaign received 611 pledges, reflecting strong community engagement and confidence in achieving the campaign’s goals through public support.
The campaign demonstrates Al-Nahda’s effective use of digital platforms to highlight and strengthen women’s roles in society, emphasizing their leadership, capabilities, and potential for success across all sectors and levels.